"To understand a system, you need to understand the system that it fits into." -Howard Odum

• Cultural Studies & Analysis is a think tank that decodes how consumers determine value in products, concepts, and ideas. • Our area expertise is the consumer - what they need, how they know it, and how they recognize products that fill that need when they see them. • Our research identifies those elements that cue value and drive consumer choice to define the universe in which the buy decision is made. • Outcomes describe what the optimal choices must look like in order for consumers to recognize them as valuable at a pre-conscious level. .........................................................................................................

Who Uses Us

• Businesses and institutions who market and/or design products, concepts, and ideas for the consumer market. • The intelligence gathered by Cultural Studies & Analysis is applied to new product development, marketing and advertising, and strategic planning. • Client list includes Walt Disney Imagineering, International Dairy Foods Association, Six Flags, Compaq, Earle Palmer Brown advertising, General Mills, The Million Mom March Foundation, as well as themed environments, museums, and educational venues. We are a media resource for all topics in culture and human behavior.

.........................................................................................................

Why?

• The most effective form of communication is one in which the recipient is already predisposed to believe the information. • Cultural Studies & Analysis can tell you why people buy, rather than simply who and what. • These research results can be used to predict how a new product will be received in the future, and identify the most receptive groups of consumers. They can reveal the reasons products have been successful or failed, the potential lifespan of the product, and what types or categories of products are most likely to prevail in the future. Linking products with the way people think about and value them is key to the most effective communications design, and to modifying that design as the market evolves.

"Americans don't choose the food they eat on the basis of hunger, the cars they drive on the basis of their attributes as transportation, or the clothes they wear on their qualities of protection from the elements. We don't buy features, we buy values." -Jamie O'Boyle, senior analyst, CS&A