Clients have included:
NASA
Walt Disney Imagineering
DuPont
Thomas Jefferson University
Procter & Gamble
General Mills
Best Buy
Pfizer
3M
Schick Wilkinson Sword
The National Alliance for Musical Theater
Novartis
The International Dairy Foods Association
The Autry Museum of Western Heritage
Morgan Stanley
Helzberg Diamonds
Six Flags
ING Direct
Studies have included:
Consumer Products: Fine Jewelry, Auto Repair Service, Main Meals,
Fast food, Dairy, Fresh Cut Fruit & Vegetables, Microbrews, Retail
Women's Clothing Chains, Retail Eyewear Chains, Health Care Systems,
Affiliation Dining, Auto Buying, Television Viewing, Swimming Pools,
Sports Shoes & Equipment, Public Utilities, Gourmet Chocolate, Candy &
Gum, Shaving, Compliance in Pharmaceuticals, Home Security.
Experience Environments: Museums & Exhibits, Live Theater, Themed
Parks and Attractions, Destination Resorts, Retail Environments, Thrill
Parks and Rides, Historic Sites & Symbols, Downtown Revivals, Shopping
Malls, Public Transportation, Gender Effects on Wayfinding, Male Buying
Patterns in Female Environments, Perception of Ideal Indoor Environments
Group Perception: American Perception of Space Exploration,
Defining the American Hero, Defining the American Leader, The
Unconscious Drivers of Consumer Choice, Age Stage Development, Loss
Aversion, Future Thinking
Finance: Cultural Drivers of Money, Cognitive Finance, Savings,
Banking, Trust-Building Online, Private Banking
"A theme park without rides is still a theme park, an amusement park
without rides is a parking lot with popcorn." -Margaret J. King, Ph.D.
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